This Privacy Policy explains how Maison EM7 (“we”, “us”, “our”) collects, uses, stores, shares, and protects personal data when you visit em7.sawatech.ae, contact us, create an account, or purchase our products. We operate as a UAE-based premium brand for beauty, cosmetics, and baby care.

We process personal data in accordance with the laws of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and related executive regulations, and where applicable consumer-protection and e-commerce disclosure rules. This Policy is provided for transparency and does not constitute legal advice.

1. Who we are (Data Controller)

Brand / trading name: Maison EM7
Website: https://em7.sawatech.ae (also referenced at maisonem7.com)
Email (privacy & general enquiries): [email protected]
Market: United Arab Emirates (primary), with online availability via channels such as Amazon UAE and Noon where listed.

For the purposes of the PDPL, Maison EM7 is the data controller responsible for deciding how and why your personal data is processed in connection with this website and our direct customer communications.

2. Scope of this Policy

This Policy applies to:

  • Visitors to our website and online store;
  • Customers who place orders, create accounts, or request support;
  • Individuals who contact us by email, contact form, Instagram, or other channels we publish;
  • Wholesale, retail, or partnership enquiries submitted to us.

It does not govern websites, apps, or marketplaces we do not control (for example Amazon UAE or Noon). Those platforms apply their own privacy notices when you shop there.

3. Personal data we collect

Depending on how you interact with us, we may process the following categories of personal data:

3.1 Identity & contact data

  • Full name;
  • Email address;
  • Phone number (including country code);
  • Billing and shipping address (emirate, city, street, building, P.O. Box if provided);
  • Company or trade name (for business / wholesale enquiries).

3.2 Account & order data

  • Account login credentials (stored in hashed/secure form by our platform);
  • Order history, products purchased, quantities, order notes;
  • Payment status and transaction references (we do not store full card numbers on our servers when payments are processed by a payment gateway);
  • Refund, return, and exchange records;
  • Delivery preferences and failed-delivery notes.

3.3 Communication data

  • Messages sent via our contact form, email, or social media;
  • Customer-service correspondence and complaint records;
  • Marketing preferences and consent records (opt-in / opt-out).

3.4 Technical & usage data

  • IP address, approximate location derived from IP (e.g. country/emirate level);
  • Browser type, device type, operating system;
  • Pages visited, referring URL, date/time of visits;
  • Cookie identifiers and similar technologies (see Section 9).

3.5 Sensitive personal data

We do not intentionally collect special categories of personal data (such as health data, biometric data, or religious beliefs). Please do not include sensitive information in free-text forms unless we specifically request it for a lawful purpose.

4. How we collect data

  • Directly from you — when you browse, register, check out, join a waitlist, or contact us;
  • Automatically — through cookies, server logs, and analytics tools when you use our site;
  • From service providers — payment gateways, couriers, and hosting/security providers may share limited data needed to complete your order or protect the site;
  • From public or business sources — if you contact us in a commercial capacity (e.g. retailer partnership), we may process publicly available business contact details you provide or publish.

5. Purposes and legal bases for processing

Under the PDPL, we process personal data only where we have a valid legal basis. Typical purposes and bases include:

Purpose Examples Legal basis (typical)
Perform a contract Process orders, deliver products, manage returns, provide account access Necessity for contract / pre-contract steps
Customer support Respond to enquiries, resolve complaints Contract / legitimate interest / consent (as applicable)
Legal & regulatory Tax (including VAT records), consumer-protection compliance, dispute handling Legal obligation
Site security Prevent fraud, abuse, and unauthorized access Legitimate interest / legal obligation
Improve our website Analytics, performance, UX improvements Legitimate interest and/or consent for non-essential cookies
Marketing Newsletters, product launches, offers Consent (you may withdraw at any time)

Where we rely on consent, you may withdraw it as easily as it was given (for example by unsubscribing from emails or contacting [email protected]). Withdrawal does not affect processing already carried out lawfully before withdrawal.

6. Who we share personal data with

We do not sell your personal data. We may share data with trusted categories of recipients only as needed:

  • Hosting & website infrastructure — to operate em7.sawatech.ae;
  • E-commerce / WordPress / WooCommerce tooling — to run the store, carts, and accounts;
  • Payment service providers — to authorize and settle payments;
  • Courier and logistics partners — to deliver orders within the UAE (and regionally if offered);
  • Email and form tools — to send transactional messages and process contact-form submissions;
  • Professional advisers — accountants, auditors, or legal counsel where required;
  • Authorities — courts, regulators, or law-enforcement agencies when required by UAE law.

Where we engage processors, we take reasonable steps so that they process data only on our instructions and with appropriate security measures.

7. International (cross-border) transfers

Our primary operations focus on the UAE. Some technology providers may process or store data on servers outside the UAE. Where personal data is transferred outside the UAE, we will take steps consistent with the PDPL, including assessing transfer mechanisms and applying contractual and technical safeguards where required. If you need more detail about a specific transfer, contact us at [email protected].

8. Retention

We keep personal data only as long as necessary for the purposes described in this Policy, including:

  • Orders & invoices — generally retained for the period required under UAE commercial and tax rules (often several years);
  • Account data — while your account remains active and for a reasonable period thereafter;
  • Support tickets — for a period needed to resolve the matter and evidence our response;
  • Marketing lists — until you unsubscribe or we delete inactive contacts;
  • Security logs — for limited periods appropriate to fraud prevention and investigation.

When retention ends, we delete or anonymize data in a secure manner, unless longer storage is required by law.

9. Cookies and similar technologies

Our website may use cookies and similar technologies to:

  • Enable essential store functions (cart, login, checkout security);
  • Remember preferences;
  • Measure traffic and performance (analytics);
  • Support marketing or retargeting where enabled.

Essential cookies are generally required for the site to function. Non-essential cookies (analytics/marketing) should only be used with a valid basis under UAE PDPL principles — typically clear consent where required. You can control cookies through your browser settings; blocking some cookies may affect cart or checkout functionality.

10. Your rights under the UAE PDPL

Subject to the conditions and exceptions in the PDPL, you may have the right to:

  • Access — request confirmation of whether we process your data and obtain a copy;
  • Rectification — request correction of inaccurate or incomplete data;
  • Erasure — request deletion where applicable legal grounds apply;
  • Restriction / objection — request limits on certain processing, or object where permitted;
  • Withdraw consent — where processing is based on consent;
  • Data portability — where applicable under the PDPL framework;
  • Lodge a complaint — with the competent UAE data-protection authority / UAE Data Office as applicable.

To exercise rights, email [email protected] with the subject line “Privacy Request”, and include enough information for us to verify your identity and locate your records. We will respond within a reasonable timeframe consistent with applicable requirements.

11. Children’s privacy

Our online store is directed to adults purchasing beauty, cosmetics, and baby-care products. We do not knowingly collect personal data from children under 18 without appropriate parental/guardian involvement. Baby-care products are intended for use by carers; account holders and purchasers should be adults. If you believe a child has provided data to us, contact [email protected] so we can delete it where appropriate.

12. Security

We implement appropriate technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, or alteration. These may include HTTPS/TLS encryption in transit, access controls, hosting security, and staff awareness. No method of transmission over the Internet is 100% secure; please use strong passwords and keep your account credentials confidential.

13. Data breaches

If a personal-data breach occurs that is likely to result in a risk to individuals’ rights, we will assess the incident and, where required by UAE law, notify the competent authority and affected individuals in accordance with applicable PDPL obligations.

14. Third-party links and marketplaces

Our site may link to Instagram, maisonem7.com, Amazon UAE, Noon, or other sites. We are not responsible for the privacy practices of third parties. Please review their policies before providing personal data on those platforms.

15. Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices. The “Last updated” date at the top will change when we publish revisions. Material changes may also be highlighted on the website or by email where appropriate.

16. Contact

For privacy questions, requests, or complaints:

Maison EM7
Email: [email protected]
Web: Contact Us

Related policies: Terms & Conditions · Refund & Returns · Shipping Policy